What Are The Marketing Terms ?

What Are The Marketing Terms ?
Spread the love

We have listed and explained the most important terms that everyone who is interested in advertising needs to know.

ABC analysis: ABC analysis is a classification technique based on the Pareto Principle. Such as you can sort and group product groups according to a profitability measure with this analysis which is used mostly in inventory management.

The term “broker” refers to a person or entity who is on a bridge to bring together the manufacturer and the consumer.

Atmospheric (Atmospheric): visual design to create a good atmosphere such as in a store, light, color, music, etc. all of the factors that stimulate sales with the elements.

B2B Marketing Strategy: an inter-company marketing strategy.

B2C marketing strategy: the marketing strategy between the company and the consumer.

The demand for a good depends on the price of the good and the quantity demanded of the good.

Breakeven point):

The profit that is generated by selling more than the number of sales, therefore which is equal to the total cost of the total revenue.

Breakeven analysis):

Total revenue total costs breakeven point analysis which is a technique that evaluates the relationship between different levels is used to determine sales profitability.

Başabaş competition: it is the strategy of a company in the competitive sector that challenges the leader of the sector and aims to replace him.

What Are The Marketing Terms

Benchmark (Benchmark)):

A comparison of a retail company’s sales, goals, and performance with another company that implements a similar strategy.

Merger (merger, acquisition)):

With a financial strategy, a large company in the industry is buying a smaller company than itself.

Regional marketing):

B2B and B2C regional marketing, which is a parameter in social media management, is a marketing approach that aims to sell by focusing on the specific tastes, needs, and interests of the people of a particular region.


Arguably the most popular word in the industry! Therefore it is a brief summary of the project or work that is sent to the agency by the brand. Good brew, good job!

Growth stage):

In the life cycle of the product, the residual of the sales, revenues, and profits of the products is the second stage. At the stage of growth, because of the emphasis of the company is not only to recover the costs incurred during the promotion phase, but also to make a profit.

CPA (Cost Per Acquisition): the cost of winning a customer to the company.

CPC (cost per click): fee paid per click.

Cpl (Cost Per Lead): the fee paid per form filling or becoming a member.

Employee productivity):

Employee productivity (sometimes called labor productivity) is an assessment of the productivity of a worker or group of workers. Because efficiency can be assessed in terms of the output of an employee at a given time.


Cross-sale, aimed at selling one of your company’s products or complementary products to an existing customer, is one of the most effective methods of marketing.

Pull strategy):

Strategy for end-consumers, including promotion, promotion, advertising and similar activities that do not make the customer aware of your brand at the point of purchase.

Distribution channel):

Distribution channels in marketing from classics to product, promotion, price, and placement. Because it is an important element in your marketing strategy, therefore helping you expand your reach and increase your income. B2B and B2C companies can sell through single or multiple distribution channels.

Durable goods: durable goods are long-lasting products.

Non-durable goods: short life or one-time products.

Debrief: the response from the customer to brief is the agency’s response. Because “We understood brief and interpreted it this way, do you agree?” it means.

Value: the ratio of perceived benefits to the price.

Value Analysis (value analysis):

To evaluate the design, such as quality or performance requirements of a product systematically and critically in order to reduce the cost of purchasing or manufacturing.

Display advertising: type of advertising based on the display. The Google Display Network (GDN) is the most known example.

Feedback (Feedback)):

Google Ads: the new name of Google Adwords.

Public relations):

However, Various customers of an organization (customers, employees, investors, suppliers, etc.)) the profession of creating and maintaining a perception of goodwill through promotion and other unpaid communication formats. These efforts may also include Art support, charities, education, sports activities, and other civic participation. Because of detailed information about digital PR, please visit our website.

Reminder advertising (reminder advertisements)):

It is an effort to reinforce the information and training given in advance because of regarding a product and to place the names in mind.

Target market):

A customer group that retail business targets for its retail mix.

Impression: the name given to each of the impressions or interactions.

Interactive advertising: interactive advertising that is open to interaction.

Positioning (Positioning)):

Also positioning, which is a must for a regular marketing strategy, as well as refers to the place that a brand takes up in the minds of its customers or target then the audience and how it is separated from its competitors.


Corporate advertising (institutional advertising)):

Also advertising that promotes the image, vision, mission, and philosophy of an organization.

Brand extension):

Therefore the use of a rooted brand name to increase the demand, reputation, and popularity of new products.

Brand image

(Brand image): Because of a perception of the general appearance of the brand, consisting of information about the brand and past experiences.

Focus group):

A group is a group where people who participate in a planned discussion aimed to reveal their consumer perceptions in an acceptable environment and who are deliberately selected are brought together and allowed to influence each other during the discussion and consideration of the views of the group members.

It is a competitive market structure of a few large firms with a very large segment of the market pie.

Marketing Plan (marketing plan): a strategy designed to reach the targeted market and target audience.

Prospect: the potential customer.

Competition analysis :

To examine the ways,  such as methods, and capabilities that competitors will follow to successfully implement their strategies.

Advertising Campaign

Preparation and budgeting of advertising plans, such as design, implementation, and analysis.

(Advertising budget)):

It is all the amount to be paid to the resources needed to carry out the ad campaign that is being edited.

ROI (return of investment):

Return on investment. Marketing activities, such as short-term or long-term profit to the firm to bring this account is the basis of marketing.

Ropo (research online Purchase Offline)):

search online and buy online from the store.

SEM (Search Engine Marketing)):

Firstly; Google Adwords is the market leader in the United States. Search engine marketing is a type of search term made on the search engines.

SEO (Search Engine Optimization)):

Secondly; Search Engine Optimization. “How can we improve organic results?” the answer to the sentence.

Social Media Marketing):

To manage campaigns from social media accounts such as Facebook, Instagram, Twitter, Google+ and LinkedIn in accordance with the brand’s digital marketing strategy as well as to incorporate these campaigns into marketing activities.

So (Social Media Optimization): in the same way all of the applications to increase the visibility of social media accounts.

Social class):

The social class, also called the class, represents a group of people in a society with the same socioeconomic status as the people with the same level of income, wealth, skill and power.

(Social responsibility):

Also acceptance of an organization’s obligations to society from its own decisions and actions.

Strategic partnership – alliances):

To create a strategic alliance to increase the profitability of both parties.


(consumer behavior): Such as a  way internal and external forces influence people’s shopping activities.

X Generation):
Born between 1966 and 1976, it is a generation that exhibits common behaviors and expectations of life.


About Burak

Check Also

How to Manage Cash Flow

How to Manage Cash Flow

Spread the loveWe collected everything you need to know about how to develop Money Flow …

One comment

  1. Pingback: You've Been Trashing Your Marketing Budget For Years. | Aegean Finance

Leave a Reply

Your email address will not be published. Required fields are marked *